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Free New Zealand in Food & Environment,
15th March 2005
Cadbury's GE Ice Cream Confuses Consumers
New Zealanders may have been mislead into buying Cadbury Ice Cream
believing it to be GE-free after consumers queries went to the Cadbury
manufacturer in the UK by mistake.
New Zealand consumers who e-mailed Cadbury to ask them to commit
to supplying GE-free ice-cream received a response informing them
the ice cream was already GE-free. Unfortunately the policy does
not apply to New Zealand, as Cadbury have different GE-policies
for New Zealand and the UK.
The fact that Cadbury ice cream in New Zealand may contain GE ingredients
would normally prompt many people to boycott their products, but
many customers will be confused by the company's double standards.
The contradictory policy was only identified by chance after GE-free
consumer networks listed the UK email address in error. The mistake
has since been corrected.
The contradictory policies have prompted complaints to Cadbury and
the Commerce Commission over the dual-policy misleading people-
especially New Zealanders who come from Britain, or are visiting
from Europe and expecting Cadbury to have a consistent GE Free policy.
What's good enough for their UK customers should be good enough
for New Zealanders.
Because of its English heritage and reputation many New Zealand
customers would expect all Cadbury products to be GE-free. It's
concerning that a previously reputable brand should dismiss the
wishes of the majority of its New Zealand customers when its UK
counterpart respects those wishes.
People who emailed the UK and were misled into thinking Cadbury
ice-cream in New Zealand was GE-free should check with the manufacturer
here to identify any GE- derived ingredients. If any have been used
customers can return the product to the supermarket for a refund.
Ends
Jon Carapiet 0210 507 681
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